Saturday, May 22, 2010

5 useful Google search tips you might now know

Google search tips to find time of a city or country

You can use “time” keyword followed by name of the city or country to find the current time of that country of city in Google search
.
Examples :
time kathmandu
time new york

Google search tips for Currency conversion

you can use keyword like “1 USD in AUD” or “1 singapore money in japanese money” to find the currency difference using Google search.
Examples :
1 USD in thailand money
1 singapore money in australian money

Google Search tips for Unit conversion

You can use the following kind of examples to convert the various unit of height and weight.
Examples:
1feet in meter
1feet in cm
1kg in pounds

Google search as calculator

You can enter math expression in Google search box to get the calculated result. For example, you can put the following expression in the Google search to find result of the calucation.
Examples:
(30+45)+5^2
((30+45)+554)^2

Using Google search as Dictionary

You can use the Google as a dictionary as well. Just you have to type the keyword as “define:keyword” in google search box and you’ll get the meaning of that word.
Examples:
define:intelligent
define:blog

Friday, May 21, 2010

Maximize ad space with multiple ad units

Multiple ad units can help optimize your performance by leveraging our large inventory of ads. You can place up to three ad units per page (in addition to three link units and three referral units). Remember that the best way to measure the effect of multiple ad units is to examine the impact on your overall earnings. Multiple ad units may prove particularly successful for:
  • Pages with lots of text, requiring users to scroll down the page.
  • Forum or message board pages, particularly within threads.
  • Pages where only smaller ad formats (such as the 125 x125 button) will fit.
Tip for maximizing multiple ad units: make sure that the ad unit with the best placement on the page is the ad unit that appears first in your HTML code. This will help ensure that your prime ad real estate is occupied by the ads that place highest in the auction and will generate the most revenue for you. Find out how to define the first ad unit.

Top ten myths about Google Analytics

A few weeks back, we announced that all publishers can now integrate their AdSense accounts with Google Analytics. If you're not very familiar with Analytics yet, you might be interested in reading a recent post on the Analytics blog that addresses ten common myths about the product. For example, did you know that you can use Analytics to segment visitor data in real time, or that you can use the new Analytics API to tie your website data to your financials? Check out the post to learn more about these features and other ways you can use Analytics to better understand your site stats.

If you haven't yet linked your AdSense account with Analytics, follow these steps:
  1. Sign in to AdSense.
  2. Click the link that says "Integrate your AdSense account with Google Analytics" on your Reports Overview page.
  3. Follow the onscreen instructions, and watch our video for additional guidance.
Even if you use AdSense in a language that's not supported by Analytics, you can still link your accounts and view your Analytics reports in a different language.

Link units revamped

If you’re as excited about link units as I am, then you’ll be happy to know that they’re now better than ever! Link units are a different type of ad format which display a list of topics relevant to the content of your page. When a user clicks on a topic, we’ll show a page of related ads and you’ll earn from valid clicks on those ads. Many publishers have found that link units offer monetization similar to that of ad units and provide a more integrated user experience.

In our biggest performance overhaul to date, the link units engineering team recently completed a full rewrite of the link unit matching system. The new system is much smarter: it not only uses more sophisticated topic ranking algorithms but also continuously optimizes by learning which topics have the most appeal to the visitors of your site. The results are overwhelmingly positive -- topic quality, user response rate to topics and ads, and monetization metrics have all improved in significant, measurable ways.

If you aren't already using link units on your pages, I encourage you to give them a try. They’re space-efficient and can help provide additional AdSense revenue. Visit your ‘AdSense Setup’ tab and select 'AdSense for content' to get started, or learn more in our Help Center.

Two new ways to optimize AdSense on your website

Publishers frequently ask for new ways to increase the relevancy of the AdSense ads shown on their sites. Today, we're pleased to announce two features to help you display highly targeted ads to your users in new and exciting ways.

AdSense for Search Ads Only

You may remember that last year, we introduced the Custom Search element to help you easily bring Google search results and ads to your site. More recently, we introduced data rendering to give you even more control over how the results are shown to your users.

We understand that some of you may have your own, non-Google search results that you'd like to monetize. In the past, this typically meant that you weren't able to use AdSense for search ads. Now, with AdSense for search ads only, publishers can now include AdSense for search ads on their pages and pair them with their own, homegrown search results.

By adding just a few lines of JavaScript to your page, you can display AdSense for search ads above, beside, or below your own search results. You can pick the size, shape and number of ads displayed in each block, and you can even adjust the style of the ads to better fit the look and feel of your site. For instance, check out how seamlessly MerchantCircle has integrated AdSense for search ads only above and next to their search results.

AdSense for Ajax

Whether your site offers your own search results or not, if you have dynamic content, you may be interested in delivering your AdSense for content ads with AdSense for Ajax. With traditional AdSense for content, ads refresh only when a page is reloaded. This works great -- but isn't optimal when your site relies heavily on Ajax, which allows visitors to navigate a lot of content without actually leaving a single page. Also, sites that generate a lot of dynamic content that isn't crawlable are difficult to target accurately.

Here's where AdSense for Ajax comes in. With AdSense for Ajax, your AdSense for content ads will refresh whenever there's a context change - regardless of whether the page reloads or not. Travel site trip.com has taken advantage of this by showing relevant ads based on the selected tab. Try clicking on the "Hotels" tab. The page doesn't reload, yet the Ads by Google have refreshed to show ads more relevant to hotels than flights.

In addition to the ads refreshing, you might wonder why the subject of the ads changed since the crawlable content on the page didn't change much when the tab changed. The second benefit of AdSense for Ajax is that it allows you to provide hints about your site's uncrawlable content with each refresh.

Both of these AdSense features can be easily added to most sites by just copying and pasting a few lines of JavaScript code, which will help you show highly relevant ads to your visitors.

Sound right for your site? Please sign up to try out AdSense for Ajax or AdSense for search ads only today!
 
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